Design is a particularly subjective thing, if you ask me the easy way to come up with a top class design for your selling collateral or publishing mediums, it’d be terribly bigoted for me or anybody else to tell you what a good design is and what a bad design is. But there are certain elements and guidelines that we should search for in a design to ascertain whether the design and layout of the material will be in a position to carry the message across effectively to the readers and your potential market. The primary purpose of each design material related to advertising or promotion is either to sell something, promote something or brand a business. Keep the design and layout easy and clean the more cluttered or sloppy the layout and design is for your selling collateral, the harder it’d be for your clients to find the crucial stuff. Therefore don’t overcrowd the look of your selling materials. First and most important, it should be kept clean and extremely simple. Yes, we all need to fit as much info as we will into the design but hey, keep the object of the planning of the selling stuff in mind.
You would like to design a novel or design something that sells. Design Colours If you have a group of company colours (like the colours that you use on your symbol, letterhead, envelopes…etc), stick to the same colours in your design. You need to present a really simple, unique, company, pro, consistent image, not a random one. How can anybody depend on you when you have that sort of image, right? It’s best that you not use too many colours for your design. And another critical point about planning selling materials is this; avoid using all the colours of the rainbow in one design! You are not making an attempt to confuse your clients, you are making an attempt to make it simple for them to find info, attract them and urge them to get something from you! I say using two or three main colours from your company color for the design is ok. Fonts There are tons of free fonts ( quite fantastically enticing ones at that ) you can find off the Net for the look of your promoting stuff – but the unwelcome news is that it’s not necessarily feasible to use each one of them.
Keep to one single font for the content in your design, and if you would like to, you may use a different (a bolder and louder font) for the headings and titles in your design.
Photographs in your design Unlike web publishing, using photographs in the planning of your leaflets, flyers, menus, company profiles is usually a good concept. Attracting your clients with handy photographs or diagrams that shows your point or including photos of your products in the look of your promoting stuff is inspired. Be cautious and tired of using stock photos from the web for your selling material. 1st, the resolution of such pictures (those you can get off the web) is never ok for printing purposes. 2nd, you will get in difficulty with the folks that basically own the rights to those pictures. Therefore if at all possible, if you’d like to use footage or illustrative photographs in your design, it is smart to either get the photos for the design yourself (with your digicam) or you must just purchase it.
